Our Team
Craig Novins, CPC – President/ Owner – Executive Recruiter & Search Specialist
Craig Novins, CPC received his B.S. in Industrial Engineering in May of 1990 from The College of NJ. Upon graduation, Craig began his career working for Siemens Demag Delaval Turbomachinery, Inc. in the Manufacturing Engineering department. In December 1990, he had the opportunity to get into the fluid power industry in a sales engineering role, and then worked directly in the hydraulic industry from 1990-2004 selling hydraulics directly to OEM’s while also setting up a North American distribution network and exhibiting at regional, national and international tradeshows.
Craig started as an Inside Sales Engineer for a major hydraulic manufacturer and then handled both inside and outside hydraulic sales engineering roles through 1993. From 1993-1998, Craig held the position of North American Sales Manager. In 1998, Craig was appointed V.P. and Managing Director, North American Sales, and held this title through 2004.
In 2004, after years of becoming very well known, and establishing many, many contacts throughout the fluid power industry, Craig began fluid power recruiting and started Fluid Power Connections, LLC now known as Universal Search Associates, LLC (dba Fluid Power Connections). He continues to keep abreast of the latest technologies by attending various specialty tradeshows where hydraulics are used including construction equipment, mining, metals, wood, rubber, plastics, and packaging – any place where fluid power products are used.
Fluid Power Connections maintains a database of literally thousands and thousands of fluid power and engineering contacts. In his spare time, Craig enjoys spending time with his wife Margaret and his children, Jonathan and Stephanie, and also their dog Sandy.
Pamela M. Watson, Business Coordinator
Pamela provides administrative support and coordinates efforts to help the flow of business operations for Fluid Power Connections. She assists the company by utilizing her diverse skill set which includes analytical thinking, problem-solving abilities, communication skills, computer proficiency and ensuring customer satisfaction with both clients and candidates. Pamela is responsible for keeping the Team in tune with necessary processes and helping support the overall business.